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A Serum is Skincare's MVP - Why Aren't You Using One???

Before I get started, perhaps I should explain. :)

A serum is the the most potent product in skincare. It contains powerful ingredients, which are delivered directly into the skin due to its small molecules, penetrating to the deepest layers and delivering a super high concentration of active ingredients. This makes it particularly good at fighting wrinkles, which start in the lower layers of the skin. And while it is not a moisturizer, per se, it does deliver hydration where it counts. Consider it the MVP in a skincare lineup. 

A serum is a great year-round addition to any regimen, but I particularly like it in summer, as a true serum is water-soluble and featherweight, which makes sense in summer when sticky temperatures arrive and sun exposure increases.

A serum should be applied after cleansing and toning, but before a moisturizer, lotion or sunscreen - day and/or night.

If you haven't used a serum, please stop in to try one for yourself!!!!

Ursa Major Brighten Up Vitamin C Serum
This goes deep to provide instant hydration while brightening and smoothing skin’s tone and appearance. It contains a stable form of Vitamin C that helps brighten and improve the skin’s appearance, tone and firmness, plus Rose Hip that's high in Vitamin C to hydrate and minimizes the appearance of dark spots, scars and fine lines;  Aloe to soothe and hydrate; Edelweiss, a stem cell complex with robust antioxidant properties to help combat the signs of aging; Aspen Bark, a natural source of salicylic acid to gently exfoliate and soothe; and Rose to reduce the appearance of redness. $54.

Kahina Giving Beauty Brightening Serum 
This organic-certified treatment complex increases luminosity and refines skin tone and texture.  

A blend of sea daffodil, Japanese wakame seaweed, blue tansy, and powerful antioxidants in argan oil, maritime pine, and spirulina work to visibly reduce discoloration, hyper-pigmentation, post-acne spots and dark marks; boost radiance and even skin tone; prevent future discoloration by inhibiting melanin production; protect against environmental exposure; support skin’s natural defense system; fight free radicals that contribute to further signs of aging. $72.